Although my professional career began in 1981, it was in 1989 when I created the Ximo Roca Design Studio. Our work is characterized by an initial immersion into the business climate of our clients in order to better understand their target markets. We analyze their production systems and capacity, as well as their economic potential, so that we can come up with realistic design offerings tailored to the criteria of each individual client. Another essential element of our approach is to establish a direct dialogue with the company. This allows us to interpret the needs of the market and adjust accordingly, determining the level of risk of each project. The design is thus made to fit the market and not the other way around. The goal of our work is to allow companies to be more competitive, which is the constant concern of all businesses. The studio’s projects – both domestically and on the international stage – range from industrial design to graphic design, from interior design to architecture and they have won numerous awards and prizes. Ximo Roca is, without a doubt, a versatile and original designer. During his more than 30 years in the field, he has created numerous products that are still widely visible in the design world of today.


Cru is a design atelier specialized in creating objects, visuals and building amazing stories for brands.
Our multidisciplinary nature, with partners coming from different fields such as architecture, interior design, graphic & product design, along with our experience creating and developing multimedia content, led us to grow hand in hand with our clients, with global reach in fields like lighting, furniture, bathroom & engineering.


At the helm of Enblanc are Paula Aloy and José Aranda, who develop various projects in the field of Industrial Design, Graphic Communication, and Spatial Design. The development and overlap of these three specialties lends a global vision to Enblanc’s projects, which seek to offer practical, simple, and coherent solutions for their clients.
They have collaborated with the CEU Cardenal Herrera University since 2011, teaching in the Master’s Programs for Product Design and Interior Design.
Enblanc’s projects have been exhibited at multiple exhibitions and galleries in Valencia, Barcelona, Madrid, Milan, Finland, and Tokyo. Their many awards include the ADCV ‘09 Bronze Prize for their lamp “Zas” for Ona, the Accésit Injuve ’09 Prize, and the Nude-Bancaja Grant for their project “Form.” In February 2011, they were the winners of the logo design and slogan contest to mark the 20th Anniversary Pull & Bear.


The Jorge Pensi Design Studio was created in 1984 in the gothic  quarter of Barcelona. Since then, the studio has become known internationally as a benchmark of contemporary design. The minimalist and expressive designs have won numerous awards and prizes. Some of the studio’s first products, such as the “Toledo” chair or the “Regina” lamp, have become iconic in the world of Spanish design. In 1997, Jorge Pensi was awarded the National Design Award, granted by the Ministry of Industry and Energy along with the BCD Foundation, for his professional career. The studio’s approach is characterized by intense communication between the team and the clients throughout all phases of the design process – from the initial idea to the final product – in a relaxed and creative environment. If there is something that defines the products of the Jorge Pensi Design Studio, it is their timeless nature, their endless search for a balance between poetry and realism, matter and emptiness, and abstraction and emotion. Their designs aim to create the maximum sensation with the minimum amount of resources, putting into question the received logic which seeks to verify whether there is a real possibility of creating something new.

The result is not always predetermined. The best is yet to come.


Martín Azúa is a Basque designer who has worked in Barcelona since 1994. He combines his professional activity as a designer of objects and spaces for important companies with his more creative, speculative work. He belongs to a class of designers who consider experimental methods to be a fundamental part of the design process. Among his best known projects are the “Basic House,” which has formed part of the permanent collection of the MOMA in New York since 2007, and the prize medals for the World Swimming  Championships held in Barcelona in 2003.

He is particularly interested in the incorporation of natural processes into everyday life and the use of artisanal craftsmanship to preserve cultural and technological diversity.


Nacho Timón is a young, adventuresome designer with a curious  and observant nature. Born in 1978 in the city of Valencia, he received his education at the ESDI_UCH-CEU at the start of the new millennium. Passionate for the rational relationship between form and function, he is always looking for functional beauty and the balance between the concept and the outward limitations of the materials used. His simple, yet ingenious concepts often seem to border on the impossible, but always with a touch of humor and irony that define his style. Some of his main objectives include economy of parts and materials, ecology, and energy efficiency. He specializes in the design of lighting fixtures and advertising gadgets. Timón is a wonderful representative of the new generation of Spanish designers, known for his restlessness and creativity and his will to improve the lives of others through his daily work.

Timón has already obtained various recognitions during his young career: Gold medal in the 2015 ADCV Lighting Award for his “Mínima” lamp, Gold medal in the 2014 Advertising Festival La Lluna, in the Direct and Promotional Marketing category for his “Very Amstel Towels,” Client PUBLIPS. Selected to participate in the 2011 NUDE salon with his “Mr.Light” lamp and 2003 Valencia Creates Product Design Award, for his screw-on bracket.


Silvia Ceñal (1985, San Sebastián) studied Technical Engineering at the Public University of the Basque Country, and continued her studies in Groningen (Netherlands) and Florence (Italy). After a short period working in various studios in San Sebastián, she completed a course specializing in furniture design at the IED Madrid and joined the Stone Designs studio to continue her professional career.
In 2015, for her own professional growth in the world of design, she started her own studio in San Sebastian. Since then, she has  collaborated with different national and international companies in the world of furniture and lighting design, creating new products inspired by the warmth and simplicity of the materials and the joy of color.

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